Staging Tips:
1. Declutter and Depersonalise
Having a clutter-free and clean property is a winning strategy. The first step is to de-clutter as you’ll need to do this before you move anyway.
A key mantra for decluttering is "Use, Need, Love". This simple phrase helps you evaluate items by asking yourself: Do I use this? Do I need this? Do I love this? If the answer to all three is no, it's a strong indicator that the item is no longer wanted. So, consider selling, donating or getting rid of items e.g. books, clothes, home décor.
Clearing space in cupboards and wardrobes will also demonstrate to prospective buyers that your property has plenty of storage.
Declutter your kitchen worktops to make it look like there is plenty of food preparation and storage space. Remove any fridge magnets.
Clear bathroom counter tops and tideaway bottles, cosmetics and cleaning items. Replace toilet bushes.
If you have a lot of furniture or items that you want to keep, then consider using a storage facility rather than cramming it all into a garage, spare room or shed.
Whilst a small number of family photos keeps a property feeling homely and welcoming, too many can prevent prospective buyers from visualising themselves there. This also applies to children’s drawings, large displays or collections e.g. lego, dolls, ceramics.
2. Neutral Colours
Most estate agents prefer cleans walls and neutral colours as this provides a blank canvas for potential buyers.
A 60:30:10 colour rule can add depth and interest:
- 60% of the room in a neutral main colour.
- 30% in a complimentary neutral.
- 10% of the room’s décor in an accent colour.
If you have bright or dark colours, and can afford to do so, consider redecorating in neutral tones e.g. white, creams, beiges. You can add vibrant art, plants or vases to bring a bit of personality. Cushions, throws and home décor can also add pops of colour or seasonal interest.
3. Clean and repair
Clean all surfaces thoroughly to remove dust, dirt and unappealing smells. This might include:
- Having carpets and rugs cleaned.
- Cleaning windows inside and out.
- Getting the oven and any other appliances that will be staying in the property professionally cleaned.
- Make sure soft furniturings are smelling fresh and clean.
Make sure everything is working e.g. light bulbs as potential buyers want to know that your house is in good condition and has been well maintained. Make sure these are fixed before viewings start, e.g.:
- Broken kitchen fittings e.g. drawer pulls or handles.
4. Scents
Smells can be a positive or negative experience, so:
- Avoid cooking before a viewing.
- Remove pet litter trays, cages and beds where possible.
- Don’t use artificial air fresheners and scented candles.
It is better idea to open windows to air your home before a viewing, weather permitting and only use natural, neutral scents. Historically, the advice was to bake bread but who has time for that!
5. Dressed to impress
- Try to place sofas and chairs away from walls to create the illusion of space.
- Open curtains and blinds to allow as much light as possible into rooms.
- If you can, add fresh flowers, new cushions and bed linen.
- Whilst investing in neutral carpets or flooring may seem like a waste of time, consider that many purchasers are put of by highly patterned or dark carpets.
- Carpets in bathrooms is another no-no for most people.
6. Kerb appeal
What is (curb) appeal?
- Well-maintained exterior: This includes the facade, windows, roof, and any outbuildings. Regularly cleaning, painting, and repairing these elements is crucial.
- Attractive front door: The front door is a focal point, so ensure it's in good condition and consider a fresh coat of paint or new door furniture.
- Tidy garden and landscaping: A well-kept and mown lawn, trimmed hedges, hanging baskets and flower beds can make a big difference. Consider adding seasonal flowers or climbing plants to soften the exterior.
- Clean and well-maintained pathways and driveway: Ensure these are free of dirt, debris, and weeds.
- Good lighting: Feature lighting can enhance the appearance of the property, especially in the evening.
- Considered window dressing: Clean windows and neat curtains or blinds can give a cared-for look.
- Hidden bins: Bin storage should be discreetly placed to avoid detracting from the overall appearance.
By focusing on these key areas, homeowners can significantly enhance the curb appeal of their property and make a great first impression. According to the HomeOwners Alliance, 68% of buyers consider curb appeal to be important.
Overall
Don’t spend lots of money, if you can avoid it. Not all significant improvements will add the same value, and fitting a new kitchen or bathroom could put some buyers off, if it is not to their taste. If your estate agent thinks that some works may be required, then get some quotes. The quotes can be provided to potential buyers as part of the seller pack, so that they know what any improvements might cost.
If major works e.g. new roof, electrics or plumbing, are required then this will be reflected in the price anyway.
Home staging is a way to make your property look as appealing as possible, to as many people as possible, in the hope that one or more will see it as their future home.
